COOKIE POLICY

Article 1 - Premise

The Gioielleria Italiana website uses cookies and similar technologies to ensure the correct functioning of the site, improve the user's browsing experience, analyze web traffic and personalize content and advertising messages.

This Cookie Policy constitutes an integral part of the Privacy Policy and must be read in conjunction with it.

Article 2 - What are cookies

Cookies are small text files that websites visited by the user send to their terminal (computer, tablet, smartphone), where they are stored to be retransmitted to the same sites on the next visit.

Cookies can be:

• First-party cookies: installed and managed directly by the website visited;
• Third-party cookies: installed and managed by sites or services other than the one visited (e.g. Google Analytics, Meta Pixel);

Based on duration, cookies are distinguished into:

• Session cookies: automatically deleted when the browser is closed;
• Persistent cookies: remain stored on the device until the expected expiration or until manual deletion;

Article 3 - Types of cookies used

3.1 Technical and functionality cookies

User consent is not required.

These are cookies essential for the correct functioning of the site and to allow the user to navigate and use the offered features. Without these cookies, some services could not be provided.

Functions:

• Keeping the browsing session open;
• Remembering user preferences (e.g. selected language);
• Allowing access to reserved areas;
• Managing the shopping cart;
• Ensuring browsing security;

3.2 Analytical and statistical cookies

User consent is required, unless configured anonymously.

These are cookies used to collect aggregated and statistical information on the number of visitors and site usage methods. Such information is used to improve site functioning.

Used services:

• Google Analytics (Google Ireland Limited): collects anonymous data on visits, pages viewed, session duration, traffic sources. It is possible to configure Google Analytics in anonymized mode (IP address masking). — Privacy Policy

If Google Analytics is configured in anonymized mode, user consent is not required. Otherwise, user consent is necessary.

3.3 Profiling and marketing cookies

Explicit user consent is required.

These are cookies used to track the user's navigation, analyze their behaviors and create profiles relating to their tastes, preferences and consumption habits, in order to:

• Send targeted and personalized advertising messages;
• Show content consistent with the user's interests;
• Perform retargeting (remarketing) activities;

Used services:

• Meta Pixel (Facebook Pixel / Instagram Pixel) (Meta Platforms Ireland Limited): allows tracking of user actions on the site (page views, cart additions, purchases) and using such data to create targeted advertising campaigns on Facebook and Instagram (Custom Audiences, Lookalike Audiences, retargeting). — Privacy Policy
• Google Ads (Google Ireland Limited): allows tracking of conversions generated by advertising campaigns on Google and performing retargeting activities on websites of the Google network. — Privacy Policy
• LinkedIn Insight Tag (LinkedIn Ireland Unlimited Company): allows tracking conversions, performing retargeting and obtaining insights on site users. — Privacy Policy
• TikTok Pixel (TikTok Technology Limited): allows measuring the effectiveness of advertising campaigns on TikTok and performing retargeting activities. — Privacy Policy

3.4 Social media plugin cookies

User consent is required.

These are cookies installed through sharing plugins on social networks (e.g. "Like" buttons, "Share", widgets). Such cookies allow sharing site content on social networks and can be used by social networks to track the user's navigation, even on other sites, for profiling and behavioral advertising purposes.

Used plugins:

• Facebook ("Like" button, "Share")
• Instagram (widgets, feed)
• LinkedIn ("Share" button)
• Pinterest ("Pin" button)
• YouTube (video embedding)

Article 4 - Cookie management and consent revocation

4.1 Cookie banner

On the first site access, the user views an informational banner signaling the use of cookies.

The user can:

• Accept all cookies: by clicking the "Accept all" button;
• Reject non-essential cookies: by clicking the "Reject" button;
• Customize preferences: by clicking "Cookie settings" or "Customize" to select which cookie categories to accept or reject;

The made choice is stored and the banner is not reproposed in subsequent visits from the same device and browser. The user can modify their preferences at any time by accessing the "Cookie management" section present in the site footer or via browser settings.

4.2 Management via browser

The user can disable, block or delete cookies through their browser settings. The methods vary depending on the used browser:

• Google Chrome: Settings > Privacy and security > Cookies and other site data — Guide
• Mozilla Firefox: Options > Privacy and security > Cookies and site data — Guide
• Safari: Preferences > Privacy > Cookies and website data — Guide
• Microsoft Edge: Settings > Cookies and site permissions > Cookies and site data — Guide

Warning: Total disabling of technical cookies may compromise correct site navigation and access to some features.

4.3 Specific opt-outs for third-party cookies

It is possible to disable individual third-party cookies using the following tools:

• Google Analytics — Google Analytics Opt-out Browser Add-on
• Google Ads — Google Ads Settings
• Meta (Facebook/Instagram) — Facebook Ads Settings
• LinkedIn — LinkedIn Opt-out
• Your Online Choices (opt-out from behavioral advertising of numerous advertisers) — www.youronlinechoices.com

Article 5 - Transfers outside the EU via cookies

Some third-party cookies (Google Analytics, Meta Pixel, etc.) involve the transfer of personal data to third countries (e.g. United States). Such transfers are governed according to the guarantees indicated in Art. 7 of the Gioielleria Italiana Privacy Policy (see https://www.amadiamond.com/en/privacy-policy).