We create unique jewels thanks to the skilled hands of the best artisans of Valenza who have always represented the excellence of Made in Italy production. We only use man-made diamonds and recycled gold to sustainably innovate Made in Italy fine jewellery.AMA is our best advice in looking to the future
It is in Valenza, a small town in the province of Alessandria, that the world's highest skills in artisanal production are expressed, giving life to precious jewels.
From the expert hands of artisans who have handed down goldsmith techniques for generations, are born AMA jewels, unique and with a sustainable soul.
Small gestures that make AMA jewels more sustainable than traditional precious jewellery.
We pay particular attention to protect the environment, from the first moments of creating your jewel. For this reason, in addition to man-made diamonds, we create jewels exclusively with recycled gold to guarantee that no mining operations have been carried out to create each precious item.