AMA

AMA was born in Valenza, a small town in the province of Alessandria, where goldsmithing techniques have been passed down through generations. This town embodies the highest level of artisanal craftsmanship, giving life to precious and unique jewellery.

The artisans

A precious piece of jewellery is the result of a complex artisanal process, still performed manually today. Thanks to the talent and experience of our artisans, whose skills we preserve and enhance, AMA jewellery comes to life.

AMA values a supply chain that represents one of the world’s greatest examples of Made in Italy excellence. With AMA, this tradition blends seamlessly with technological innovation, meeting the needs of an increasingly discerning and conscious consumer.

Technology

Technological evolution is at the heart of diamond production, guiding consumers in customizing their jewellery and supporting artisans throughout the production process of each AMA piece.

The skills of different artisans specialized in individual production processes are coordinated by AMA's innovative and patented system.

AMA's logistics and operational digitalization allows the manufacturing chain to remain globally competitive while maintaining the artistic and qualitative excellence of Made in Italy.